When big fashion houses run their shows, they usually try to entertain and surprise the drowsy audiences. The legendary Italian fashion house Dolce & Gabbana decided to attempt a new type of presentation. Instead of models carrying handbags down the runway, Dolce & Gabbana used drones for the viewers to admire.
This is the first time drones acted as models for the fashion house. A report from CNN has revealed that Dolce & Gabbana is not the first fashion house to use drones in place of models. In 2015, Betabrand, a startup which makes comfortable office wear, used them too at a fashion show in Silicon Valley.
The show, opened by drones, started 45 minutes late. Vogue editor-in-chief Anna Wintour reportedly left in a bad mood and delivered a scolding over the delay. The reason the show began late was because the audience members were asked to turn off their WiFi hotspots along with Bluetooth to avoid interfering with the drones’ signals.
At the Milan Fashion Week show on Sunday, at least eight quadcopter drones had paraded down the Italian fashion house’s runway with each drone carrying a leather and jewel-encrusted handbag. To fit the occasion the drones carried something which resembled a large fake gemstone on the top.
Watch a video of Dolce & Gabbana Fall Winter 2018/19 Women’s Fashion Show: