Intel, the tech giant, has never backed out from a challenge. It had also set a record last year for having the most number of drones airborne at once. Intel even inaugurated the Winter Olympics 2018, with its mesmerizing drones which created beautiful patterns in the sky. The company has yet again brought the magic of its drones, known as the Shooting Star drones, by collaborating with the NFL to enhance the Pepsi Super Bowl LIII Halftime show. 150 custom Intel drones illuminated the stadium during the Pepsi Super Bowl Halftime, while Intel True View enabled immersive highlights of the game. They co-created the first-ever live drone light show during a Super Bowl Halftime.
Intel broke another record with its drone show
As the popular band, Maroon 5, began the song “She Will Be Loved,” 150 enhanced Intel Shooting Star drones floated up. They flew over the field in a choreographed performance to the music to form the words “ONE” and “LOVE.” Intel enhanced the drones so that their appearance resembled that of floating lanterns. The drones were also enabled to successfully fly a pre-programmed path inside a closed stadium environment without GPS. Additionally, the 150 drones flown indoors exceed the world record that Intel earned flying 110 indoor drones at CES in 2018.
“Our team constantly looks for opportunities to push the boundaries of innovation and deliver stunning entertainment experiences with our drone technology,” said Anil Nanduri, Intel vice president and general manager of the Intel Drone Group. “When we received the opportunity to bring our drone light show technology back to the Super Bowl, we were excited by the challenge to execute it live and within a closed stadium environment. We collaborated with the show producers, both creatively and technically, to bring a special and unique show experience to the viewers. It was an honor to have performed with Maroon 5 to create a memorable experience for those watching live from their seats in the stadium and for viewers watching at home.” he added.
Watch how the Intel Shooting Star’s team made it happen: